This was sent to me over a week ago, by benjamella, who interned at Wilson brothers studio last summer. Sorry it’s taken me so long to put up, hopefully you bleeding edge cool kids don’t think it’s too last year.
Basically, it’s a mobile cafe, for cyclists, that stops in European cities and give cyclists the opportunity to meet, share experience and enjoy a coffee. Something that is becoming increasingly popular with the advent of ‘Look Mum No Hands’ and the like. Not only does it absolutely capture the zeitgeist for cycling (and coffee) it does so in a way that doesn’t ram Rapha down yer throat, which is always nice in the context of a brand funded project. It also looks absolutely fucking awesome, which helps.
More info on the project here